跨境电商英语I 知到智慧树答案满分完整版章节测试

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第一章 单元测试

1、多选题：
What are the factors you need to consider while choosing a Cross-border E-commerce platform to expand your business overseas? （ ）

A:Operating countries
B:Services and products
C:brand value
答案: Operating countries;
Services and products;
brand value

2、多选题：
What are the key elements shown in the Brand Story page? （ ）

A:Characters
B:Conflicts
C:Resolution
答案: Characters;
Conflicts;
Resolution

3、单选题：
What is the meaning of the brand name —Adidas? （ ）

A:It refers to the Place of Origin of Adidas.
B:It means “All day I dream about sports”.
C:It names after its founder, Adolf Adi Dassler.
答案: It names after its founder, Adolf Adi Dassler.

4、多选题：
By Capitalizing on （ ）you can keep an eye on what’s trending now and act quickly on potential opportunities.

A:Social network
B:SEO keywords
C:Google Trends
答案: Social network;
SEO keywords;
Google Trends

5、单选题：
A SWOT analysis looks at a company’s（ ）within the market to identify areas to grow and strengthen to avoid future risks.

A:opportunities, threats
B:strengths, weaknesses
C:strengths, weaknesses and opportunities, threats
答案: strengths, weaknesses and opportunities, threats

第二章 单元测试

1、单选题：
_____can increase your ability to rank and, in turn, increase website traffic.（ ）

A:Wechat
B:Special line
C:Key word
答案: Key word

2、单选题：
____ offers a 14 day free trial period, during which users can be familiar with various operations in the background of _____. （ ）

A:Shopify
B:Alibaba
C:Wish
答案: Shopify

3、单选题：
Which one is NOT international mainstream logistics methods?（ ）

A:Overseas warehouse
B:Wechat
C:Special lines
答案: Wechat

4、判断题：
A welcome email cannot establish a relationship with a new contact. （ ）

A:错
B:对
答案: 错

5、判断题：
Purpose of bullet point is to make buyers look attractive at a glance, so as to generate interest in further understanding the details of your products. （ ）

A:对
B:错
答案: 对

 

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